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The Rise and Fall of Groupon (and other daily deal sites)
In March, Groupon announced its plan for an initial public offering and its valuation reached as high as $30 billion. However, recently this valuation took a tumble with some analysts pegging the...
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What I Would Do If I Owned A Daily Deal Site…
As I explained in my last post, the daily deal industry is facing significant challenges: competition is increasing, margins are shrinking, and marketing expenses are shooting through the roof. While...
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The Thanksgiving Day Turkey: A Premium Product and a Loss Leader
To Benjamin Franklin, the turkey is not only a truly respectable and native bird to America, it is “a bird of courage, and would not hesitate to attack a grenadier of the British guards who should...
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In Defense of the White Can: The Marketing Strategy Behind the White Coke Can
If inflight conversations had hash tags, I think #”I’m sorry, I want a regular coke not diet” would be trending on Delta since The Coca-Cola company launched its white holiday can. For those unfamiliar...
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The Price of a Christmas Tree
In an article last year on the holiday blog Holidash, Rick Dungey of the National Christmas Tree Association said that with regards to pricing Christmas trees, ‘The only consistency is inconsistency’,...
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The Best Part of the iPad 3rd Generation: its Price
Friday marks the release of the latest and greatest iPad, and while electronic geeks boast of its revolutionary screen resolution or LTE speeds, I think the real story here is the price. Specifically,...
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The Daily Deal Buzz: AmazonLocal offers a $10 Amazon Gift Card for $5
Will you give away your email for just $5? I’m assuming the answer is yes and that is exactly what thousands of people will do on Tuesday, March 20th as AmazonLocal sells $10 Amazon gift cards in a bid...
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Pricing in the News: Parking Meters and Freemium Games
Last week I stumbled upon a few interesting articles in the New York Times on some prior topics of this blog. The articles really speak to the evolution occurring in these industries and provide some...
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Can Cabs Charge More During the Playoffs?
According to Washington D.C. Mayor Vincent Gray, the answer is no. Mayor Gray recently rejected the D.C. Taxi Commission’s proposal for a $1 city-wide surcharge for each additional passenger during all...
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Why People Still Pay for Cable: The Big Screen Experience
While it’s frequently noted that content agreements between studios and cable providers keep subscribers hooked to their cable packages, this logic is a bit near-sighted. Yes, restrictions on content...
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